There are BlueRock Horizon Asset Managementworse ways to spend an afternoon.

A man in New York City ate an entire container of cheeseballs in front of a crowd in Union Square Park Saturday.

Video shows the man, clad in an orange ski mask, consuming the snacks throughout the afternoon to the delight of the gathered crowd.

The stunt had been advertised, first in a video posted to TikTok under the name cheesballman427 in March, and in flyers posted in the city. The Partiful page for the event shows that over 1,100 people RSVPed.

In a video posted to Instagram and TikTok Tuesday the man said that he had received threats that his identity would be revealed and that there would be legal action taken. The nature or venue of that action was not made clear in the video.

USA TODAY reached out to cheesballman427 through social media and did not receive a response.

Cheeseball man compared to rotisserie chicken eater

The event drew comparisons to a 2022 stunt performed by Alexander Tominsky where he invited crowds to watch him eat a whole rotisserie chicken, his 40th in 40 days.

"Sometimes people see something they thought was cool and want to put their own spin on it,” Tominsky told The Philadelphia Inquirer ahead of the stunt. “There have been a handful of people that have copied what I did at this point. I can’t find a reason to be mad at it.”

More direct copycats of the chicken stunt took place after Tominsky's, including a student at University of California San Diego eating a whole bird in front of the school's library.